I’m an experienced Digital Marketing Leader with over a decade of expertise in crafting and executing data-driven strategies that boost ROI, optimise conversion rates, and enhance user experiences. My work spans across a variety of industries, helping businesses scale their digital presence using integrated solutions across platforms like Google, Meta, LinkedIn, and Microsoft Ads.
My Journey
As the Head of Digital at OSD Digital Agency, I manage multi-channel strategies across platforms like Google, Meta, LinkedIn, and Microsoft Ads, handling yearly advertising budgets of up to €1,000,000. I specialise in developing and executing comprehensive digital marketing strategies that encompass SEO, PPC, email marketing, and social media campaigns. My leadership has led to significant growth for my clients, including a 270% increase in conversion rates and a 1500% ROAS on key campaigns.
My Approach
I believe in the power of data and technology to transform marketing. I’m passionate about conversion rate optimisation, A/B testing, and leveraging tools like Google Tag Manager and Google Analytics to provide actionable insights. My work doesn’t stop at running ads – I focus on the full user journey, from the first touchpoint to conversion and beyond, ensuring seamless integration between marketing, tech, and product teams.
Experience
In addition to my current role, I have co-founded Filud.com, a SaaS platform designed to monitor and analyse social media and web traffic. I also helped grow KudosHealth, a corporate wellness platform, now valued at $10M, by developing algorithms that integrate with major fitness platforms like Fitbit and Google Fit.
Key Skills
- Multi-channel digital marketing (Google, Meta, LinkedIn, Microsoft Ads)
- SEO, PPC, and email marketing
- Conversion rate optimisation (CRO)
- Google Tag Manager (GTM), Google Analytics
- Affiliate marketing and programmatic campaigns
- Team leadership and mentoring
Connect With Me
Feel free to reach out if you’d like to discuss how I can help your business grow through smart, data-driven digital marketing strategies. I’m always open to exciting new opportunities and collaborations.